Those “Evil” Free Market Chinese- Part 1

Last month SolarWorld (a German company) and 6 un-named “Co-conspirators” filed a complaint in Congress alleging that China is “dumping” their solar panels in the US and that US manufacturers need to impose a tariff of 30% to 100% on all Chinese modules to “level the playing field.”

Apparently the free market is not good enough for these companies. They want something even better. They want their competitors (China specifically) to have to also make up for a 30-100% extra fee imposed arbitrarily on China (rather than Singapore or Thailand or the Philippines or Korea or …).

A few questions immediately jump to mind….

Who would end up paying these fees? (A: the American consumer- the end user. All of the middle men simply pass the fee down to the last one who pays).

Who would end up receiving these fees? (A: apparently they would be vacuumed up by the American government)

What would this do to prices of an installed solar system in the US? (A: It would increase the prices of an installed solar system for every American consumer. Without downward price competition there is no incentive to lower prices and they will not continue to decrease)

Would this help or hurt the US solar industry? (A: The industry as a whole would be hurt, as the current price decreases would not be able to continue).

Would this action actually help anybody? (A: It may in the short term help certain American manufacturers who now have a “corner” on the market).

Don’t domestic products already have an advantage by being here (or doesn’t it cost the Chinese something to ship the PV modules 14000 miles)? (A: Yes, locally made products already have a huge advantage in that they don’t need to be transported)

Why do we assume we should even make PV modules inside the US? (A: Good question. How many cell phones are made in American? NONE. )

From the questions above it becomes apparent that I do not believe for one second that putting a tariff on Chinese modules we would benefit the solar industry. We most certainly would not drive down the price of solar towards grid parity. I am not even sure that a tariff would in the long term help the companies that are requesting the “help”.

Think back to the American auto industry in the eighties. They complained about the Japanese car companies so much that there were tariff’s applied to the Japanese cars. Did that ultimately help the American car company? NO…. For a few years it helped the American auto industry compete, but eventually they had to compete on a level playing field and because they were used to having the advantage (without any tariffs) they could no longer compete. Look at Detroit and Flint today. They are poster children for how to wreck an industry.   Why would we want our Solar Industry to follow in those tragic footsteps?

Should the solar industry follow Detroit and Flint down the protectionist path. Absolutely not!! Not if we value inexpensive solar energy. Not if we are trying to actually reach grid parity. Not if we want to stay competitive.

On the other hand if we want to subsidize the inefficient at the expense of the efficient (and of the American consumer) then let’s slap them with those tariff’s.

Should Chinese athletes be required to run 30% further in the next Olympics? I think that would be a great way to really bring home the medals from the next Olympics. We would rack up. Of course we might also then need to make the athletes from many other countries run further as well. Then we would be assured of medals!

“Dumping” of panels is the complaint. Apparently that means selling panels at below cost in order to drive other companies out of business and gain market share.

Wait a minute… Aren’t all companies trying to gain market share? Wouldn’t ALL companies sell their products to the exclusion of all competitors until those competitors went out of business? That seems to me the very definition of a business. Competition makes everyone sharpen their pencils and give the very best price that they can.

Solar manufacturer’s should be aware that this is a tough market. The margins are thin and the Chinese (and the Tiwanesse, Phillipino, Korean, Japanese, etc…) are fierce and hungry competitors. This is no time for crawling to congress for “protection” from these low price competitors.

These low prices are what we in the industry have been working towards for years! We are approaching grid parity in many parts of the US. Don’t throw a wrench in that by starting a “trade war” with our competitors.

I know. You say they pay only a dollar an hour over in China, how can we compete? Well, if they have workers willing to compete at $1 per hour why should we try to compete with that? Let them make the modules. Just like they make the cell phones & TV’s. So what. It doesn’t bother me one iota that my cell phone is not made in America. It’s a great phone for a great price.

If the Chinese commit intellectual theft then solve the problem in civil court (like Westinghouse and Zep Solar are doing).

If the Chinese produce “junk” then the market will punish them.   Currently the PV modules coming out of China are of good quality- on par with (and sometimes above) the quality levels of American manufacturers.

But let’s be careful not to paint the whole country of China as nefarious evildoers for trying to deliver inexpensive PV panels. If we slap a tariff on all Chinese products we would be slitting our own throat. If we slap a tariff on all solar panels we would the slitting the throat of the solar industry.

At Simple EnergyWorks we sell complete PV kits using exclusively American made modules.   We like the quality of the Schott modules (made in Albuquerque, New Mexico).   But the reason that we are able to stay so competitive with pricing is because of Chinese manufacturers that are actively pushing down the price levels across the whole market!

 

This “complaint” has already started to throw a wrench in developers’s plans because they are now nervous that possibly the price of PV pannels will increase due to some misguided attempt by the politicians to appease these complainers. The whole complaint throws uncertainty into a fledgling solar market that needs all of the certainty that it can get!

Let me know what you think below!

Keep enjoying the Sun!

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How much can you REALLY save by using an Energy Monitor?

Lord KelvinLord Kelvin, the creator of the Kelvin Scale, is credited with saying “ the first essential step in the direction of learning any subject is to find principles of numerical reckoning and practicable methods for measuring some quality connected with it. I often say that when you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot measure it, when you cannot express it in numbers, your knowledge is of a meagre and unsatisfactory kind; it may be the beginning of knowledge, but you have scarcely in your thoughts advanced to the state of Science, whatever the matter may be.” [PLA, vol. 1, "Electrical Units of Measurement", 1883-05-03]

Kelvin’s insights help us as we try to wrestle with AND CHANGE our electrical usage. We cannot get a handle on our electrical usage until we can measure it accurately and easily.

For the past generation we have come to expect cheap and plentiful energy, so we basically purchased it without the least bit of forethought. The electricity was so beneficial and so useful that it was worth whatever we needed to pay. We simply used as much as we wanted, whenever we wanted and then simply paid for it after the fact.

That would be like walking through the grocery store day after day and simply filling your cart whenever you wanted, with whatever you wanted. Then heading back to the store tomorrow to do the same. At the end of the month you would write one check to pay off the tab. Of course that strategy at the grocery store would seem ridiculous, because we would not be able to keep track of our grocery usage or how much we currently owed!

This is how we STILL purchase electricity. We have no real way to track our energy usage other than looking back at the previous month’s usage.  It is like trying to drive the correct speed in our car simply by looking in the rear-view mirror. It is hard enough trying to figure out how fast we are going even if we are looking forward.   Unless we have a “speedometer” we cannot truly measure our speed.

Current Cost EnviR Whole House Energy MonitorA whole house energy monitor is simply a speedometer for the electrical usage at your house.  It gives an instant snapshot of your energy usage. By getting the instant snapshot one is able to figure out the fixtures and devices that are using most of your electricity. For most of us we have a whole bunch of “loads” that actually do not improve our quality of life.

It is a moral imperative for us to keep our money! Why send money to the utility when we don’t need too?   Studies have shown that the average house has close to 30% of the electrical usage being swallowed up in “phantom loads.” These are loads that add no value to your life.

For instance a DVD player we own pulls 40 watts when it is off. When it is on and in use it pulls 400 watts. If it is used for 2 hours in the evening it has pulled 800 watt hours. The other 22 hours of the day it has pulled 40 x 22 or 880 watt hours. In other words, the DVD player pulls more electricity when it is off than when it is being used.    Over a 100% waste factor! The only solution to this phantom load is to shut the DVD player totally off from any current using a switchable power strip. With a switchable power strip you can totally cut off all power and save over 100% of the electrical usage of many appliances and gadgets.

How the Current Cost EnviR Whole House Energy Monitor WorksThere is a good chance that 30% of your total electrical bill is totally wasted on these types of phantom loads.  Why pay that money? That may be fine with others, but for you—- you can get a handle on these phantom loads, and all  of your electrical usage using a whole house energy monitor. This is one of the only tools that allows you to really get a handle on all of your appliances. The small plug in electrical monitors (for instance the Kill-A-Watt) can check the electrical usage of one outlet– which is useful. However the only way to measure large appliances like Hot water heaters, stoves, ovens, AC units, etc is with a whole house energy monitor, like the Current Cost EnviR Energy Monitor. The right tool can make the job a breeze.

With a whole house energy monitor that allows you keep track of your energy usage you will be able to set a baseline and begin to decrease your energy usage by knocking out phantom load once and for all.

And believe me, killing phantom loads feels great! I personally get great satisfaction tracking these phantoms down and exterminating them.You will know what I mean when you get an electrical bill back with a savings of 15-30%. Lean feels awesome!

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How Little can I spend to get an Entry Level Photovoltaic Solar System?

solar kitsI mean, the least expensive is the easiest for me at the moment, so what is the lowest entry level solar energy system that I can purchase? I don’t hear this question often, but it is a real issue. How little can we spend and get the ball rolling with a PV system on our house.

Now, I am not talking about those little bitty gadgets that sway in the sunlight, or PV calculators. I am talking about actually generating some electricity that feeds right into the grid. Top quality, UL listed, contractor grade equipment, but at a small scale (at least to begin with).

In our area, the main power supplier is TVA (Tennessee Valley Authority). TVA has a program called Generation Partners in which they will purchase ALL of the energy produced by a Photovoltaic System for $.12 ABOVE the retail rate of electricity. TVA will sign a 10 year contract with you to purchase this power. In this program TVA will also send you a check for $1000 just for hooking into the grid to help offset some of the initial expense of the system.

This program now has a 50kW maximum, so it won’t allow anyone to become a “solar farm”, but it will help those of us who want to get into solar on our houses! As a matter of fact, TVA will allow a system that is only .5 kW (500watts).     

Enphase Microinverter and Solar KitInstalling a system this small can be done in just a few hours. Simple Energy Works actually has a 3 module solar kit that is .69 kW, and it is selling for around $3000. Now, this solar energy kit includes everything that is needed to hook up to the grid and apply for this TVA program (or any other power company program). This kit is designed so that a motivated homeowner can do most of the installation (other than the actual connection to the grid).

Well, if one of these .69 kW kits are purchased and self installed we are looking at an investment of around $3000. Let’s say that a local electrician charges $400 to do the final connection to the grid. Your costs are at $3400. Remember, TVA will send you a “Rebate” check of $1000 just for signing up in their program, so now the costs are $2400. The tax credit is for 30% of the total cost of a PV system (and it is good until 2016). Well, the 30% tax credit for this system will offset $1020 come next April 14th (or it can be rolled over). The total net cost of the PV system is now $1380.

So…. $1380 out of pocket to begin generating clean electricity… Not bad! Now of course this small solar system will not offset your entire electric bill… but it will help!

2.7 kW PV SystemThe nice thing about a small solar energy system like this is that you have built the infrastructure for a larger PV system when you have the opportunity. Next month (or year) when you have a small surplus you can begin adding modules to the system with no additional modifications. You can add one module at a time if you wanted too. The system is infinitely expandable and you are ultimately limited only by roof space (and

breaker space)—but then again, you may have room and exposure for a ground mount solar system too!

So….the next time you hear about the huge multi-thousand dollar investment that is required to go solar, just know that to get your foot in the door and to get a little momentum can be an investment that is very modest indeed. There are a lot of solar incentives and solar grants out there to take advantage of. It pays to do a little homework, or hire an experienced solar expert who is well versed in solar energy incentives, grants and funding.

For Tennessee Solar Incentives visit:

http://www.dsireusa.org/solar/incentives/index.cfm?re=1&ee=1&spv=1&st=1&srp=0&state=TN

For Federal Solar Incentives visit:

http://www.dsireusa.org/incentives/index.cfm?state=us&re=1&EE=1

For other State’s Solar Incentives visit:

http://www.dsireusa.org/solar/index.cfm?ee=1&RE=1&spf=1&st=1

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Does Solar Energy make Financial Sense?

DIY solar kits

“Now, I know Solar Energy just doesn’t make financial sense yet…..” He told me that with a straight face and obviously believed it.       I thought about his perception of solar for a while- why do we still think solar is out of reach?

There is no doubt that installing a solar system has been like the “rich cousin” coming for a visit and has been out of the reach of most of us “normal people.”    We think it is a great idea, but that it is just still too fancy and expensive for us.

Today, solar is more accessible than ever.   The prices are dropping and the cost of a complete solar system has been reduced dramatically.    China has invested over 30 billion dollars into their solar manufacturing businesses and as a result have begun delivering solar modules at a significantly lower price.   This is like a huge solar subsidy giving the American consumer.   They are delivering modules at half of what the market cost was just a few year ago.     This downward “price war” has cause all of the American module producers to “sharpen their pencils” just to stay in the game.    The prices of American Made modules are therefore also significantly reduced.      In this “price war” the average Joe is the huge winner.    We can now install solar and enjoy significant savings.

Enphase MicroinverterOn top of the dropping prices, we can also use new services and technologies to make a solar system much more affordable!   With the help of “full service” suppliers who provide the technical support typical AC electricians and skilled homeowners are finding it possible to easily install a solar system kit and save thousands on the labor.   

Because of the improved technologies (like the enphase microinverters and the complete bundled kits) a solar install is now in the reach of most people in the United States.    

Solar systems are coming to the “normal Joe’s” and that is happening because they do make financial sense….Now!    

Take Ted and Denise for instance.    Ted has been fascinated with Solar power for years, but always thought that it was “…too expensive.”     Sound familiar?

Anyway, after researching solar kits and technologies for years they decided to purchase a complete solar kit from us.    They purchased a 1.84 kW kit and were able to self-install (with a little help from their friends) the complete system in just over a weekend.   They hired a local electrician to do the final connection to the grid.

Their system is now producing energy and the complete energy output of the system can be tracked online at:

http://enlighten.enphaseenergy.com/public/systems/Wjgg11567 .      

Ted and Denise are so happy with their system and how it is producing that they are planning on expanding their original system with another 14 modules so the final system will be 4.9kW.

Now Ted and Denise live in a “TVA” land, so they are able to sell all of the energy that they produce to TVA (Tennessee Valley Authority) for $.12 above retail.   TVA also gave them $1000 back just to connect their system into the local power grid.    On top of the TVA solar incentives they are also able to use the 30% tax credit to offset tax liabilities.

These solar systems are now becoming so financially reasonable that with the help of a full service kit provider, a photovoltaic solar system (PV system) can be a project for a coming weekend, rather than remaining  a  “good idea” that  will be possible waaaaaaaaaay out there in the  indefinite future.

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Data on Reliability of Inverters…

Enphase just released the numbers of reliability for string inverters versus microinverters.  The results are staggering.

The data, collected separately and independently by Westinghouse Solar and SunEdison over a twoyear period from 2008 – 2010, show the reliability of microinverters is 45 to 70 times greater than traditional central inverters.

The full report can be found at : Enphase-Press-Release-Reliability-FINAL.

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