BEIJING — China did not qualify for the World Cup, but the country is still making an appearance in South Africa. An ambitious Chinese solar company, the country’s first World Cup sponsor, has placed advertising in all the stadiums in a bid to give its brand a worldwide boost.
Yingli Green Energy Co.’s sponsorship deal allows it to show its logo of Yingli Solar, in Chinese and English, on electronic perimeter-boards at all 64 games of the World Cup. The Yingli slogan appears for 30 seconds at a time, totaling 8 minutes in each game. Yingli also has right to showcase its solar products near the stadiums.
“The World Cup is a very good platform that can immediately boost our brand awareness in every potential market around the globe,” said company Vice President Jason Liu.
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